I have tried and tested almost every supermarket brand and multiple cat food subscriptions. My cat is very fussy he will turn his nose up at some treats even! So it was a relief to come across Hipaws as he LOVES everything Hipaws has to offer. The quality of this food is great too. I would love for Hipaws to do a subscription service so I don't have to worry about forgetting to order and running out. P.s Karma's favourite is the freeze dried quail eggs sprinkled on top of his food!